Introduction

Intel Corporation is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California, United
States. Intel is the world’s largest and highest valued
semiconductor chip maker, based on revenue. Intel Corporation
was founded on July 18, 1968. Intel also makes motherboard chipsets, network, controllers, integrated
circuits, flash memory, graphic chips and embedded processors and other. Founded by semiconductor pioneers Robert Noyce and Gorder Moore and widely associated with the executive
leadership and vision of Andrew Growe.
History
Intel was founded in Mountain View, California in 1968 by Gordon E Moore, Rober Noyce, Arthur Rock, Moore and Noyce came from Fairchil Semiconductor and
were Intel's first two employees. Rock was not an employee, but he was an
investor and Chariman of the Board. The total
initial investment in Intel was $2.5 million convertible debentures and $10,000
from Rock. Just 2 years later, Intel completed their Initial Public Offering (IPO),
raising $6.8 million. Intel's third employee was Andy Grove who later ran the company through much of the 1980s
and the high-growth 1990s.
Moore and Noyce initially wanted to name the company
"Moore Noyce".The name, however, was a partial homophone for "more noise" – an ill-suited
name for an electronics company, since noise in the electronics is usually very undesirable
and typically associated with bad interference. Instead
they used the name NM Electronics for almost a year, before deciding
to call their company Integrated Electronics or "Intel" for
short. Since "Intel" was already trademarked by the hotel chain
Intelco, they had to buy the rights for the name.
Vision
This decade we will
create and extend computing technology to connect and enrich the lives of every
person on earth.
Mission
Delight our customers,
employees, and shareholders by relentlessly delivering the platform and
technology advancements that become essential to the way we work and live.
Awards
Intel and its employees
have been recognized for a number of corporate initiatives and charitable
endeavors. In the past year, it had received over 80 recognitions for their innovation,
CSR activity and contribution to the world. And while winning awards is
certainly not the motivation behind these efforts, the recognition is always
appreciated. The following is a listing of some of the recent awards Intel has
received.
a. Dow Jones
Sustainability
In September 2010, Intel was included in the Dow Jones
Sustainability World and North American indexes
for the eleventh consecutive year.
The Dow
Jones Sustainability Indexes (DJSI) launched in 1999, are a family of
indexes evaluating the sustainability performance
of the largest 2,500 companies listed on the Dow Jones. They are the
longest-running global sustainability benchmarks worldwide and have become the
key reference point in sustainability investing for investors and companies.
b. Newsweek’s 2010 Green
Rankings
Intel was ranked
number 5 in Newsweek’s 2010 Green Rankings of the largest 500
companies in the U.S., published in October 2010.
c. 100 Most Sustainable
Corporations
Intel was named for the sixth year in a row to the list of the
"100 Most Sustainable Corporations in the World" in this annual ranking published by Corporate
Knights in January 2010.
In January 2010, Intel was named to Fortune magazine’s "100 Best Places to Work For" list.
In March 2010 Intel was again included on CR magaazine list of 100 Best corporate
Citizens and was rankes second overall Intel is one of only three companis to have been on the list since its inception eleven years ago

Citizens and was rankes second overall Intel is one of only three companis to have been on the list since its inception eleven years ago
Products
a. Motherboards
Intel is pioneer in the hardware industry. It has leading market in the
motherboards market. It has numerous number of motherboard present. Motheboards
list varies from Celeron, Pentium I, Pentium II, Pentium III. Newest series of
Intel includes I3, I5 and I7
a. Smartphone
Intel has entered into the smartphone market with the motto having its
impact in this industry too. It has the motto that the only thing more amazing
than our technology is that you will do with it. The first smartphone that it
has launched is Lava based on Androd Gingerbread. Its cost in market is aroung
Rs 22000.
b. Processor
There is no competitor of Intel when it comes down to Intel. Intel 4004
is its first single – chip microprocessor. Its most successful processor is
Pentium IV based on the NetBurst microarchitecture
Acquisition
1. Intel acquired McAfee in the year 2010. McAfee
is the manufacturer of computer security technology. The deal was of $7.68
billion and the companies. In 2011, the
European Union approved the acquisition, after Intel agreed to provide rival
security firms with all necessary information that would allow their products
to use Intel's chips and personal computers.[ After the acquisition, Intel had about 90,000
employees, including about 12,000 software engineers.
2. In the year
2011, Intel acquired Infineon’s wireless
solutions business. Intel has started using Infineon’s technology in laptops,
smart phones, net books, tablets and embedded computers in consumer products
During the last
few years, Intel also acquired Fulcrum Microsystems, Telmap and ASML holding.
Expansion
Intel will build a new microprocessor factory at Chander, which is expected to
be completed in 2013, at a cost of $5 billion. It will accommodate 4,000
employees.
In april 2011, Intel began a pilot project with ZTE Corporatation to produce
smartphones using the Intel Atom processor for
China's domestic market.
In December 2011: Intel announced that it reorganized several of
its business units to form a new mobile and communications group. This
group will be responsible for the company's smartphone and tablet.
Revenue By Geography
The revenue of intel is
maximum in the Asia-Pacific followed by America, Europe and Japan. Due to the R
& D done by Intel and launch of many products, the profit of Intel is
rising continuously. In year 2010 it was close to 10 % which has rises to 14%
The main reason for this
is that Intel is adapting itself with the change in the market and innovating
itself continuously.
Corporate Social Responsibility
1. Intel is
innovating continuously for the benefit of the mankind. What all latest
technology that we are seeing today, the major credit of that goes to Intel as
well. Intel has totally revolutionized the technology completely. It has come
up with the super-fast processor and chips. Also latest entry of Intel is in
smart phone business. Intel is backing on its hardware producing capability to
have its impact in the mobile business
Advertising and brand management
Intel has become one of the world's most recognizable computer
brands following its long-running Intel Inside Campaign . It’s being heard in close to 130 countries. The
Intel swirl logo was the work of DahlinSmithWhite.
The Intel Inside advertising campaign sought public
brand loyalty and awareness of Intel processors in consumer
computers. Intel paid some of the advertiser's costs for an ad that used
the Intel Inside logo and jingle.
In 2008, Intel planned to shift the emphasis of its Intel Inside
campaign from traditional media such as television and print to newer.
Competition
In the 1980s, Intel was among the top ten sellers of semiconductor in the world. In 1991, Intel became the
biggest chip maker by revenue and has held the position ever since. Other top
semiconductor companies include TSMC, Advanced Mirco Devices, Samsung, Texas Instruments, Toshiba and
STMicroelectronics .
Competitors in PC chip sets include AMD,
and Nvidia.
Intel's competitors in networking include Freescale, Infineon, Broadcom, Marevell Technology Group and AMCC, and competitors in flash memory include Sapnsion, Samsung, Toshiba, STMicroelectronics, and Hyniz.
The only major competitor the processor market is Advanced Micro Devices (AMD), with which Intel has had full cross-licensing
agreements since 1976: each partner can use the other's patented technological innovations
without charge after a certain time. However, the cross-licensing agreement is
canceled in the event of an AMD bankruptcy or takeover.
Intel’s competitors
a.
AMD
The main competitor of Intel is AMD which
gives Intel neck to neck fight in the processor segment. Also there was several
lawsuit involving both Intel and AMD. AMD files the lawsuit against Intel in
2005 and results of which Intel Agree to pay AMD a hefty amount of $ 1.25
billion.
b.
Nvidia
Nvidia is giving Intel tremendous competition
in the chipset segment. It has the excellent of nForce chipset which has been
awarded several times for their quality
c.
Samsung
Samsung is the leading chipset maker currently for
mobile and pc. Intel has the fear from Samsung in both the categories one is
the chipset market and other is the Smartphone market in which Samsung is the
world leader. Since Intel has come into the Smartphone market, it has to stand
tall and has to come out with some unique feature.
Market Share
Intel still enjoys the biggest market share in both the overall
worldwide PC microprocessor market and the mobile PC microprocessor.





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